You have a difficult message to deliver to your ratepayers.
How do you keep them from going ballistic?
It’s inevitable. Sometime in the not-too-distant future, you’re going to have to deliver some bad news to your ratepayers.
It may be a dramatic rate increase.
It may be sending a required water quality violation notice.
It may be explaining that the aging infrastructure is past its projected life and is going to cost millions of dollars to replace.
Here’s the simple truth: If you handle presenting a bad news message well, it can be a relatively uneventful process. Handle it poorly, and you could have public meetings that look a lot like a battle scene.
That’s why it makes sense to have a communications expert on your side. Someone who understands high-stakes issues and knows how to:
– Reduce confusion and misinformation in the minds of the public.
– Minimize the angry backlash from ratepayers.
– Insulate the City Council and/or Board from blame and ridicule.
Addressing these issues is a speciality for the Sentium Strategic Communications team. Learn more about what we can do here on our site.
If you have a sewer or water ratepayer issue, give us a call and we’ll help you develop a plan to resolve it.